Is your brand espy‘s next in-store pop-up?
espy loves to support local as well as up-and-coming designers. A permanent retail pop-up space makes lesser-known, unique brands accessible for Calgarians and can benefit designers to get their name out there and remembered. If you’re thinking of getting in touch with us to pop-up you most likely have many questions on how it works. Here’s our FAQ regarding being inside the espy pop-up shop so you can decide if it’s for you before connecting with us!
Pop-Up FAQ
What percentage of sales does espy take?
In most cases, we will take 50% of your retail price. Transactions will be rung through espy‘s till and the designer will be paid out within 48 hours of the pop-up.
Does the designer have to be in-store?
Yes, we prefer that the designer is in-store at least for the first weekend the pop-up is in store. This gives our clients a more authentic, memorable representation of the brand along with the opportunity for the espy team to gain a strong understanding of the brands’ product knowledge. In past pop-ups, we have noticed they have greater success when the designer is in-store.
How long do I have to pop-up for?
The shortest length of time is 2 days (a full weekend.) Or you can stay up to a maximum of 2 weeks.
How much space do I have to pop-up?
espy‘s permanent pop up space is 12ft (linear) of hanging room but racks can be adjusted up to 16ft and you will have the option for hanging space or shelving dependent on how you’d like to display your pieces. You will also have table space to display on.
How much product do I need?
You aren’t required a specific amount, we love to promote small jewelry lines and smaller collections. The pop-up space can fit up to 400 units but would look great with just 50 – 100 units. If you are presenting jewelry we will provide shelving and tables. As long as it’s merchandised well any size of units will be appealing.
How long will I need to set-up?
We recommend setting up the day or evening before the first day you pop-up. This ensures you’ll have plenty of time to move things around so they look the way you want them to. However, this is also dependent on the size of the collection how much time you need.
How will people find out about my pop-up?
On our social media channels (Instagram, Facebook, Twitter) we will promote the pop-up. As well we have a monthly email that goes out that will have our pop-up schedule on it. Our reach is only so far, we do recommend that you promote it as well on through your own marketing channels about where you can be seen and when.
How do I get in touch and get this set up?
Contact megan@espyexperience.com or nikki@espyexperience explaining who you are and what you do and a form will be sent for you to complete to see if you’re espy’s next pop-up! We look forward to hearing from you.
To learn even more about the retail pop-up space inside of espy click here.
