Aleece Coward is espy’s favourite Edmontonian-turned-Calgarian. Raised in Edmonton, Aleece began her studies at the University of Alberta, where she took a wide range classes, including linguistics, economics and real estate. However, Aleece felt she needed to follow her heart, and her heart has always been in fashion. So she moved to Calgary and in 2007, graduated with honors from the Olds College Fashion Marketing program.
Having over a decade of experience working in retail sales and customer service, Aleece specializes in visual display and merchandising. She even worked as the area visual manager for Le Chateau.
With a passion for classic fashion, one of Aleece’s favorite past-times is vintage clothes shopping. She loves searching for the perfect archaic piece she can add to her wardrobe or take on a photo shoot.
Aleece loves the creativity and freedom of self-expression that comes with the fashion industry. She has watched espy grow from its beginnings in the little store to now, and even shopped in the store a few times before she was hired. When she heard that espy was looking for stylists, she jumped at the chance to be a part of a creative and growing team. The variety of the day-to-day life at espy, the customers, the environment, and the opportunity to participate and learn different aspects of the business appeals to Aleece’s imaginative and inquisitive nature.
Aleece’s personal style is a mix of vintage, new trends, and her own eclectic blend of bright and bold prints. One of her favorite styles to wear is re-worked vintage. She also gets inspiration for her personal style from people watching, television, and vintage magazines.
If Aleece could give a bit of fashion advice, it would be to be confident in what you wear and know what works best for your body type. She always makes sure her clients have the perfect outfit to show off their assets, while still leaving a little something to the imagination!
Not a stranger to style, Aleece’s favorite outfit is a denim wrap dress she bought at espy with a pair of vintage cowboy boots. She loves that the dress flatters her figure and is simple enough that she can accessorize it with anything! Whether she dresses it up or down, pairs it with wedges in the Spring or boots and a chunky print scarf in the Fall, Aleece knows how to make it work in any season.
Teaching people about fashion and showing them how they can change their attitude with the perfect outfit makes working at espy very gratifying for Aleece. She loves helping her clients find just the right look to suit their mood and style, while making them feel fantastic and confident along the way!
Aleece always makes sure her clients have the perfect outfit to show off their assets, while still leaving a little something to the imagination!
Aleece has a gentle personality and a soft approach to styling. Thanks to her love and knowledge of everything vintage, Aleece is well-versed in styles, eras and classic, old-school fashion. She understands why something will fit and is able to easily communicate that to all her clients. Aleece’s customer driven attitude is refreshing and authentic. She is here to help. Because that’s what she loves to do!