In September 2010, Bell Let’s Talk began a new conversation about Canada’s mental health. At that time, most people were not talking about mental illness. But the numbers spoke volumes about the urgent need for action. Millions of Canadians, including leading personalities, engaged in an open discussion about mental illness, offering new ideas and hope for those who struggle, with numbers growing every year.

As a result, institutions and organizations large and small in every region received new funding for access, care and research from Bell Let’s Talk and from governments and corporations that have joined the cause. Bell’s total donation to mental health programs now stands at $100,695,763.75.

The annual Bell Let’s Talk awareness campaign and Day happening on January 29th are driving the national conversation to help reduce this stigma and promote awareness and understanding, and talking is an important first step towards lasting change.

Here’s our perspective.


The Power of Fashion


How we dress can have a great effect on our self-confidence. One of the things we love about fashion and clothing is it’s so personal. You choose it; it’s up to you. It has so much to do with your mood, how you’re feeling, and it can speak volumes about you in a split second. It’s no secret, what you feel on the inside is what you project energetically out into the world around you.

When you visit us at the store, it doesn’t matter if you’re having a ‘meh’ day. It doesn’t matter that you just had a baby and your body has gone through some changes or you had a breakup and can’t get your groove back. As espy stylists, we look past that and want to work and connect with you as an individual. We believe in the power of dressing for your life’s success. Whether that means finding an outfit for getting back into the dating scene, your next job interview, or for some self-care. We believe that we can help heal people by dressing them in things that make them feel their best, so they feel the freedom and confidence we all long for, and in turn, change their attitude and outlook.

As human beings, we can be incredibly hard on ourselves. What makes your life and your outlook better is that feeling that comes from inside, not the size of your jeans or the price of your outfit. We know that being confident in your clothing helps you be the best version of yourself.


The espy Experience


At espy, it’s more than just getting styled. It’s about helping you cultivate a routine of self-love. It’s helping you present your best self in a way that can invoke confidence that transcends beyond bad days, outlooks or attitudes. We’re in the business of making people feel good. We’re real people and sometimes all it takes is one positive interaction to change someone’s self-image. This belief drives all our relationships with our clients whether it’s their first time in the store or they have been with us since the beginning. We help them see the very best version of themselves. The reason espy is an experience is that you feel it. Using fashion to build self-confidence is an intentional ripple effect of what we have to offer. We encourage you to come in and see for yourself.



Here’s How You Can Contribute This Year


Bell will donate 5¢ to Canadian mental health initiatives for every:

  • Text message sent
  • Mobile and long-distance call made
  • Bell Let’s Talk Day video view on social media
  • Tweet using #BellLetsTalk
  • Use of the Bell Let’s Talk Facebook frame or Snapchat filter


Mental Health: Every Action Counts.