You all know me as an active member of the Calgary business community, a local boutique owner and someone who isn’t afraid to say what’s on her mind. I’m also one of the proudest Albertans you’ll ever meet, which is why the espy team is doing its part to keep Alberta Strong.
Anyone who tuned into local news earlier this month can relate to how horrible it felt to watch an Albertan community go up in flames. In less than 48 hours, entire neighborhoods were leveled and tens of thousands were displaced – many residents leaving with nothing more than the shirts on their back. This province has had a tough year but when your friends, family and neighbours lose everything, it’s hard to just stand by and watch.
I was in Montréal when I caught news of the fires and I knew I had to get involved. After all, I’m someone who has big love for this incredible province and its people. A few quick phone calls later, the espy troops were rallied and we went to work spreading the word. If you’ve been following our social feeds, you’ll know that we’ve been busy raising money by donating $11 from every pair of espy jeans sold in store. After a week and a half, we’re excited to report that we sold a whopping 147 pairs between May 5th and 16th. With government matching that equates to a grand total of $4851 raised.
Despite all the hardships that have come from the forest fires in Fort McMurray, it’s times like these when you get to see what Albertans are really made of. Our true grit, our determination and our willingness to help others are all remarkable qualities that are intrinsic to people from this province. Over the last few weeks, we’ve been inspired by the community at large but also all of our amazing customers who came out and supported the cause at espy. THANK YOU to all of you!
With love & gratitude,
If you missed our jean fundraiser there are still lots of ways to show your support. For more information, you can visit the Red Cross website and find out about the programs and services being provided to families and individuals who have been displaced by the fires.