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Explore espy‘s Campaigns, where curated style and inspiration come together. Here, you’ll find seasonal lookbooks, exclusive brand stories, and fresh fashion insights. Whether you’re updating your wardrobe with the latest trends or seeking timeless pieces, our campaigns highlight espy’s top offerings in unique and inspiring ways.
Discover your next favourite style, mix and match looks, and redefine your wardrobe with pieces that feel as good as they look.
Wedding season is here, and one invitation rarely looks like the next. From formal ceremonies and cocktail receptions to destination celebrations and outdoor gatherings, this lookbook explores six distinct approaches to wedding guest style.
Browse the collection for inspiration, then connect with an espy stylist to find the right look for your summer calendar.
Style evolves with every stage of life. Featuring Maya and Sheila, this lookbook showcases two distinct approaches to modern dressing, proving that confidence, comfort, and personal style are timeless. Explore six versatile looks designed for real life, real women, and the season ahead.
Rebecca and Zoe showcase how great style evolves across generations. Featuring versatile summer outfits for work, weekends, travel, and special occasions, this lookbook proves that confidence, comfort, and personal style never go out of fashion.
Olympic gold medalist Erica Wiebe partnered with espy to build a wardrobe that reflects her fast-paced lifestyle today. Focused on versatility, comfort, and modern styling, her looks balance confidence, ease, and everyday functionality.
Feminine. Intentional. Confident.
Olympic gold medalist Chandra Crawford’s wardrobe blends polished silhouettes, bold colour, and elevated pieces designed for presence on and off the stage.
Refined simplicity.
Olympic gold medalist Kyle Shewfelt’s wardrobe is built on clean lines, strong fit, and effortless pieces designed for modern, everyday wear.
Presence, refined.
Olympic silver medalist Cheryl Bernard’s wardrobe blends polished business casual with effortless sophistication, featuring versatile spring pieces designed for leadership, events, and everyday confidence.
Two worlds. One wardrobe.
Olympic gold medalist Mark Tewksbury moves between the kitchen and the spotlight with ease. In our latest Styled by espy lookbook, his style combines classic tailoring with modern, relaxed pieces designed for versatility, confidence, and everyday life.
Featuring brand new spring arrivals.
Strength, styled differently.
Olympic gold medalist Carol Huynh’s wardrobe blends bold colour, modern silhouettes, and elevated pieces designed for confidence, expression, and life beyond sport.
Olympic gold medalist Duff Gibson is no stranger to performing on the world stage. Today, his life is rooted in Calgary as a firefighter, balancing an active lifestyle with everyday responsibilities.
Working with the espy team, Duff explored a new approach to style, one that blends comfort, versatility, and refined tailoring. From elevated everyday looks to a polished gala outfit, each piece was chosen to reflect how he lives today.
Michael, a 22-year-old photographer, came to espy looking to refine his style and feel more confident in social settings.
By focusing on fit, versatility, and subtle detail, our stylists helped him build a modern wardrobe that feels effortless, intentional, and true to who he is.
Tasha’s style transformation blends structure, creativity, and versatility for a wardrobe that transitions effortlessly from office to evening.
Ryan’s wardrobe had gradually settled into a routine of hoodies, T-shirts, and jeans in neutral colours.
While comfortable, he felt there was room to elevate his everyday style without sacrificing the relaxed feel he prefers.
Michelle’s styling experience was about more than just new outfits.
It was about stepping into a new chapter with confidence.
Our men’s early-spring denim collection features modern fits, refined washes, and premium fabrication from brands known for exceptional comfort and structure.
The best women’s jeans aren’t just about trend. They’re about proportion, rise, fabric recovery, and how they work with the rest of your wardrobe.
A modern mix of elevated casual, sporty polish, and confident evening style. These outfits were designed to make everyday dressing feel intentional, versatile, and fun again.
Ida wants workwear with personality. Frank wants casual pieces that still feel sharp. Together, they prove that great style doesn’t follow the rules — it follows your lifestyle.
Styled for a real client who needed a wardrobe that works from morning to night. This collection showcases work-ready outfits, relaxed everyday looks, bold statement styles, and elevated pieces for special occasions.
Whether it’s a work party, festive date night, or a casual pub gathering with friends, these 10 looks show just how easy it is to balance comfort and sophistication.
As the days grow shorter and the celebrations begin, it’s all about layering textures, adding subtle sparkle, and discovering fresh new pieces that make you feel amazing.
Formal dressing has officially arrived at espy. We’re thrilled to introduce Hutch, a new brand that brings modern luxury to the women’s collection — just in time for the holiday season.
Cool-weather style starts with the right foundation. Explore the textures, layers, and timeless pieces that define the fall season.
These elevated casual outfits demonstrate how to maximize the versatility of key pieces this fall. Each look is proof that casual doesn’t have to mean unrefined.
These looks capture the effortless harmony of a couple whose wardrobes complement each other from morning coffee runs to evening galas.
The best fall wardrobes are built with intention. Versatile pieces that mix, match, and fit your lifestyle. These looks will get you started.
The best fall wardrobes are built on versatility, featuring pieces that look sharp, feel comfortable, and work well across various settings. These looks are just the start.
Summer may be coming to an end, but your style story is just getting started.
This curated capsule collection features breathable fabrics, wearable silhouettes, and versatile pieces you’ll want to live in—on vacation, around the city, or wherever the summer takes you.
Effortless summer outfits styled around the staples every guy needs: breathable shirts, tailored shorts, lightweight layers, and go-to casual looks you can wear on repeat.
From weddings to garden parties and everything in between, explore our curated collection of women’s summer event looks.
This year’s Stampede style is all about blending traditional Western elements with elevated, modern silhouettes.
From off-duty essentials to sharp casual looks, find your summer casual style inspiration in effortless pieces designed to keep you cool and confident.
Warm-weather pieces that work as hard as you do, playful pops of colour for patio season, and light layers in breathable fabrics like linen to keep you cool and confidently put together.
Whether you’re patio-hopping, office-hopping, or doing nothing at all, these bold yet effortless looks will carry you through the season in comfort and confidence. This is summer style made easy.
A great wardrobe starts with the right essentials. This season, we’ve curated a spring capsule wardrobe featuring versatile, stylish pieces that mix and match seamlessly.
Spring in Calgary brings fresh energy and a shift in style. It’s time to transition from heavy winter layers to lighter, effortless dressing.
This season, it’s all about bold silhouettes, effortless movement, and a fresh take on fit.
Discover how effortless winter dressing can be with outfit ideas from our expert stylists.
With versatile pieces, cozy layers, and a focus on your unique style, you’ll be ready to take on the season comfortably and confidently.
Known for their impeccable fits, eye for detail, and playful twist on classic pieces, Jansen Amsterdam’s collections are a favourite for professionals and event-goers alike.
Known for their versatility, exceptional fit, and unbeatable value, Matinique delivers modern menswear that feels as good as it looks.
Like what you’re seeing? Book a dedicated styling appointment today.
