On Saturday, November 17th, 2012 the espy stylists put on the 3rd annual #nakedespy fundraiser for the Calgary Prostate Cancer Center.
We asked 100 men to line up outside our doors in their underwear for $5oo of clothes for FREE when they made a donation to the local Prostate Cancer Center. The line-up proved to be an 8 hour wait for almost half of our participants! But boy did these guys enjoy their day in the balmy November weather! We lucked out with a BEAUTIFUL day to GET NAKED and raise some money for the PCC.
Photo courtesy Doug Wong
The fun never stopped all day! When the guys stripped down at 3pm, DJ Jon Spade turned up the music and the party officially started. CTV’s Camilla Di Giuseppe and X92.9′s James Callsen mc’d the entire #nakedespy event – getting the crowd pumped up while they explained the importance of GETTING CHECKED, raising awareness for men’s health, and how much fun it can be to do so!
Camilla and James also announced winners for the Mr. Nakedespy Contest! Big thanks to all our winners for being super cute, super nice, super charitable, super muscular, slightly hairy, and half naked.
Photo Courtesy Deb Marchand
Cara Fullerton from Define Fitness got the blood flowing with a work-out like you’ve never seen. I mean, can you really imagine 100 guys in their underwear trying to look as good as Cara??
Photo courtesy Doug Wong
Finally it was time the GET STYLED! Our participants walked in the doors wearing nothing but boxers, and were transformed by the espy stylists into the most stylish group of guys YYC has ever seen on a Saturday night! But we didn’t send them out right away…we kept them around for espy’s biggest party ever.
Participants enjoyed their unlimited cocktails courtesy of Molson at both Limitless and espy. HUGE thanks from espy and the participants to Limitless owner Bruce MacMillan for letting us share your beautiful space for the #nakedespy fundraiser.
Photo courtesy Deb Marchand
And if $500 of clothing for free, beers from Molson, wine for the non-beer drinkers, and TWO party locations weren’t enough…the AMAZING Garter Girls got a little naked themselves with performances by Miyuki Divine, Gardenia Rose, and Raven Virginia and of course the lovely Roxie. Miyuki wowed the crowd at espy with a burlesque performance to Gangnam Style…what a show!
And of course, this wild night was all for a good cause and couldn’t have happened without the amazing sponsors, participants, volunteers, and dedicated espy staff.
Notable and Mr. Fabulous – your sponsorship made all of the little things come together. Miss Bikiniespy, Laura Noble, looked absolutely stunning in her bikini and cowboy boots to crown espy’s King, Mr. Nakedespy, Israel Lachovsky. And Mr. Fabulous was as fabulous as always – the handlebar mustache was surprisingly dashing!
Photo courtesy of Deb Marchand
Molson – what can we say?! Thanks for getting the party started!
Melrose, our long time #nakedespy partner, it was a pleasure to once again get to work with you!
500 Cucina – our soon to be neighbors – the people were raving about your food. We cannot wait for the restaurant to open.
Without Papers Pizza – without you we may have had a few collapsed espy stylists.
Whitney at Starbucks – huge shout out to you! xoxoxoxox
Photo Courtesy Deb Marchand
Thanks to all the volunteers from the Prostate Cancer Center for jumping in and helping where needed, Amy for helping at cash, thanks to my friends Elysha, Kelly, Nicole, and my mom, Lorraine, and our security guys – Josh, Tylor, Duff, and Fraser – your support of #nakedespy means so much to everyone at espy! Thank you for helping us with our event.
TONS and TONS of photos are on their way. Thank you once again to everyone involved!
#nakedespy happened on Saturday, November 17, 2012. Thank you to all those who participated, sponsored, volunteered, and attended. Until next year!!! xoxoxox
#nakedespy is on SATURDAY, NOVEMBER 17th! We’ve been around the block a few times now…and our experience watching 100 guys stand outside espy in their undies has provided us with a certain type of wisdom. And this wisdom has helped us to develop an informative SURVIVAL GUIDE for all our #nakedespy line-up participants this year. These tips could mean the difference between…well…being cold or being VERY cold…
1. YOU DO NOT STRIP DOWN TO YOUR UNDERWEAR UNTIL 3PM! So what does this mean?
-Winter clothing is a MUST. Please dress as warmly as possible! Parkas, snow pants, toques, mittens, scarves. (ADVICE: pretend you are going snowboarding).
-If you have portable heaters – bring them! Anyone next to you in line will be very appreciative!
-Blankets are a great idea too – snuggle up with you neighbors in line!
2. DONATIONS
-Donation minimum is $100 to participate!
-To help us speed up the styling and donation process, we are asking for donations in cash or cheque.
-However, debit and credit donations will be accepted.
3. ARRIVAL TIMES
-We know everyone is worried about what time you should be in line in order to be one of the first 100 and therefore guaranteed the $500 of sponsored clothing. Remember that you MUST be in line by 3pm on Saturday!
-3am is too early….just saying! However…if you really are that anxious, tweet us and let us know you are THE FIRST to arrive!
4. TWITTER
-Please TWEET@espyexperience with the hashtag #nakedespy ALL DAY! Help us trend on Twitter!
-As stylists, it is our DUTY to make sure that you guys understand that the winter boots you are wearing in the line up WILL NOT GO WITH YOUR NEW OUTFIT for the #nakedespy After Party.
-We suggest you bring a pair of dress shoes or low profile sneakers for the party – you definitely do not want to look silly at a fashionable party, do you? Especially after you’ve been so well styled!
6. 18+ EVENT!
-This year’s event is an 18+ event…and that is because of our amazing sponsor Molson!
-However, if you are under the age of 18 and want to participate in the line-up, you still can. But you can only be styled and then unfortunately…you have to leave! And you won’t be allowed to attend Happy Hour.
7. HAT HAIR
-#nakedespy 2012 might just have to be a bad hair kind of party….unless you bring some hair product with you…
8. PARKING!!!!!!!!!!!!!!!! (VERY IMPORTANT!!)
-PLEASE DO NOT PARK in front of the store!!! The PCC MAN VAN, Melrose, WOP, AND 500 Cucina all need to be able to park out front of the store.
-Please either park at the back of the building in the outdoor lot or underground! You cars will be safe and sound there.
9. STYLING PROCESS
-Past participants will know that the styling process can be a touch on the wild side – we have 8 stylists and 100 guys to dress. It is no easy task!
-Please be patient as you are waiting for your turn to be styled. We have enough items to give away for EVERY SINGLE participant! No one will leave empty handed! And everyone who has participated and donated will receive the full $500 of sponsored items.
-Remember that this year’s event includes DESIGUAL HAPPY HOUR! That means, that as you are waiting to be styled, you can join your friends, guests, VIPS, and celebrity hosts Camilla Di Giuseppe and James Callsen at Limitless. It’s a party you won’t want to miss!
-We are styling everyone in groups of 32. Which means, there will only be approximately 30 to 40 participants at espy at any given time to be styled. Your number will be called out at Limitless and you will be brought over to espy to be styled.
-Basically…you get to party instead of wait this year! Make sure you remember your number and make sure you are listening for your number to be called!
10. YOUR GUESTS!
-Remember that part of your participation in #nakedespy gets you 2 guests into Desigual Happy Hour and the #nakedespy After Party….where there are TONS of DESIGUAL and espy PRIZES to be given away, burlesque performances, boudoir photobooth, Mr. Nakedespy Contest…Rickard’s…Wine…Food from Melrose, 500 Cucina, WOP…
We can’t wait to see you all on Saturday!! Mustaches, underwear, and ALL!
#nakedespy happened on Saturday, November 17, 2012. Thank you to all those who participated, sponsored, volunteered, and attended. Until next year!!! xoxoxox
1. What is #nakedespy?
#nakedespy is a fundraiser for the Calgary Prostate Cancer Center, which is organized and hosted by us – espy experience – the affordable designer boutique located in Inglewood. Each November, espy asks men of all ages to participate in #nakedespy by stripping down to their skivvies and waiting in line, outside espy’s doors, for FREE clothes with a donation to the CPCC. Last November, espy outfitted 100 men for free! They showed up in their undies, braved the freezing November chill, and left looking super stylish in sponsored clothing from some of espy’s favourite brands. But before they walked out our doors, they left major donations behind – #nakedespy 2011 raised over $9,200 for the CPCC!
2. When is #nakedespy?
Saturday, November 17, 2012
3. #nakedespy 2012?
This year’s #nakedespy is doing things a little differently! Participating men will be asked to stand outside espy in their underwear on the AFTERNOON of November 17th for a FREE outfit valued at $500 with a minimum $100 donation to the Calgary Prostate Cancer Center. Guys in line will enjoy tons of free giveaways and participate in the first part of the Mr. Nakedespy contest. Being one of the first 100 men in line doesn’t only guarantee you the sponsored clothing, but also entrance for you and 2 guests into espy’s exclusive #nakedespy party! All the underwear clad participants will be brought in for styling and the party at 4:30pm!
4. What is the #nakedespy party?
The #nakedespy party is what happens when the line-up is over! As soon as we bring all the guys in from the cold, the party will begin while the guys get styled by the espy stylists and make their donations to the Calgary Prostate Cancer Center.
Guests will be invited to join the party at 6:30pm! Between 4:30pm and 6:30pm, guests of participants and special invitees will be welcomed at Limitless for Desigual Happy Hour – hosted by espy owner Megan Szanik.
We are really excited to have BURLESQUE performances from the Garter Girls between 6pm and 9pm!
TheMr. Nakedespy contest will continue at 7pm – the contest will be hosted by Camilla DiGiuseppe and prizes will be handed out by the lovely Miss Bikiniespy – Laura Noble!
Drinks and food by donation all night long!
Boudoir photobooth! Everyone needs a new profile pic, right??
Discounts on purchases with a donation to the CPCC.
5. What is Desigual Happy Hour?
Desigual Happy Hour consists of 2 hours of giveaways from espy’s popular Spanish clothing label, Desigual! Desigual holds Happy Hour at their stores across Europe where they have 100s of balloons hanging from the ceiling with prizes attached. espy will be one of the very first independent North American retailers to hold a Desigual Happy Hour. There are 100 Desigual prizes to be given away – including a Desigual coat! And even more prizes from espy included! Just imagine Megan holding more than 100 balloons to give away to special guests…
Desigual Happy Hour will take place at Limitless – espy’s neighbor in the Art Block building! Limitless is right next door to espy - 1011 9 Ave SE. Check out the GORGEOUS furniture while Megan hands out Desigual and espy prizes. Sip your complimentary cocktails when you donate to the CPCC!
All Happy Hour attendees will be invited to the #nakedespy party at espy at 6:30pm. You will be led to espy, after a special performance from the Garter Girls, where your prizes and 100 men in their underwear will be waiting!
6. How can you attend Desigual Happy Hour and the #nakedespy party?
There are only 3 ways you can get into the #nakedespy party:
Stand in line!
Get your man to stand in line and be one of his 2 guests.
Be a #nakedespy sponsor.
There are 2 ways to get into Desigual Happy Hour:
Be a guest to a #nakedespy participant.
Get invited (by way of email from espy) and RSVP as soon as your invite hits your inbox!
7. What does the #nakedespy line-up entail?
The line-up will be super fun with lots of giveaways and the first part of our Mr. Nakedespy Contest – click here for more info on the categories! We will crown Mr. Muscles, Mr. Undies, and Mr. Cutie while we’re outside – so you’re going to want to look your best for the espy stylists! Additional prizes will be given to winners.
Of course you’ll have to work out a little too! We all know the importance of a healthy and active lifestyle in the prevention of any disease.
Melrose will be back for the 3rd year in a row – this time bringing their brand new food truck!
Gravity will keep everyone warm by providing the coffee for all participants.
8.What time do I need to show up?
Styling will be begin PROMPTLY at 4:30pm. Remember – only the first 100 guys in line will receive the free clothing and entrance into the #nakedespy party. So make sure you time it right – we suggest 1pm, but you may need to be at espy even earlier!
9. Can I bring a sweater or blanket?
PLEASE bring lots of warm clothes! If you have a portable heater, please bring that as well. We cannot predict the weather – but we’re going to assume that it will be pretty chilly by the middle of November. You will not be asked to strip down to your undies until 3pm. So dress warm and bring layers!
10. How do I donate?
Donations will be made after you have been styled. We are asking for donations in either cash or cheque as it will speed up the process at the till. However, if you have sponsors that would like to donate to your cause through credit card, they can donate online on the CPCC’s website. Click here for the link. Please have your sponsor choose option #5 (ESPY FUNDRAISER) under the fund/designation category as well as indicate who the donation is for under the messages category.
Please click here for a sponsorship form and start raising money! The man who raises/donates the most will be crowned mr. #nakedespy and will receive an ADDITIONAL prize!
11. What do I get for participating and donating?
With a suggested minimum donation of $100 to the CPCC, the first 100 guys in line will receive:
a pair of FIDELITY jeans! WOO HOO – big thanks to our long time sponsors and friends at Fidelity for hooking #nakedespy up again!
This year’s #nakedespy will take place on the AFTERNOON of Saturday, November 17, 2012. We are changing things up this year and asking men to line up in the afternoon for $500 of FREE clothes from our sponsors with a donation of $100 to the CPCC. At 4:30pm all the men will be brought in to espy to be styled and enjoy the #nakedespy party!
Happy Post-Thanksgiving everyone! We hope you enjoyed spending time with family and friends eating lots of turkey this weekend. Now that you’re nice and full, we’ve got something else to be thankful for – we’re going on Groupon for denim again!
The same great deal – $39 for $100 worth of denim and a denim fitting with an espy stylist – will be available starting October 12 and running to October 15. You don’t want to miss out on this amazing deal! And with the holiday season fast approaching, you’re going to want to look fabulous, aren’t you?! You can get the hottest trends with your denim Groupon – including printed denim, colored denim, coated denim, and cords. Brands include: Fidelity – men/women, Mavi – men/women, Silver – men/women, JBrand – men/women, Agave – men, 7Diamonds – men, Cookie Johnson – women, Not Your Daughter’s Jeans – women, Simon Chang – women, Lois – women. Click here for more details on the espy denim Groupon.
And because it’s October, it’s only 37 days until#nakedespy! We’ve made some CHANGES to this year’s event:
On the AFTERNOON of Saturday, November 17 espy is asking 100 men to line up outside the store in their underwear for $500 of clothes from our sponsors for FREE with a donation to the Calgary Prostate Cancer Center.
The line-up will feature even more giveaways, the CPCC Man Van for PSA testing, and Part 1 of the mr. #nakedespy contest!
All participating men will be brought into the store by 4:30pm for espy’s first ever #nakedespy party:
This party is EXCLUSIVE to participants and their 2 guests. Men will enjoy the party (in their underwear) while they wait for their turn to be styled and make their donations. Ladies – 100 men in their underwear at a party – make sure you’re a guest!
Entertainment will include drinks by donation and food.
Part 2 of the mr. #nakedespy contest will be hosted by a special celebrity guest!
And what would a party be without a little burlesque influence?? There will be live burlesque performances from the Garter Girls between 6pm and 9pm!
And not to worry – espy will be showing Georges St. Pierre’s UFC fight during the party, FOR FREE!
So how do you get in to this amazing fundraiser in support of our local Prostate Cancer Center? There are only 3 ways to get into this exclusive party:
Stand in line!
Get your man to stand in line and be one of his 2 guests.
Be a #nakedespy sponsor.
For further information on #nakedespy or how you can sponsor our event, click here. Please either email Tianna (tianna@espyexperience.com) or give her a call in the store ( 403-457-3779 ) to discuss sponsorship options. Any and all support is welcomed to help us raise even more funds for the Calgary Prostate Cancer Center.
Here’s what we’ve got coming to the store for the ladies this month:
Great news for all you Spanish lovers – Desigual is shipping us this week! Yay!
Kersh and Press is shipping us items to get you ready for the winter season – lace and sequined skirts perfect for holiday wear, cozy jewel tone fitted cardis, and graphic sweaters with the cutest critters!
Double Zero is on it’s way too! Lots of super trendy and affordable jackets, tops, and dresses.
A new brand to espy, Ark & Co is also coming this month with holiday party wear – you’re going to want to get it before it’s gone, it’s insanely adorable!
More Stop Staring will also be in the store if you’re looking to turn some heads this holiday season.
Really great fashion pieces from new brand 213 will also be arriving this month.
We also introduced a new brand to our denim collection! Not Your Daughter’s Jeans are now available at espy.
Of course with Groupon, we’ll have lots of denim coming in and going out from our fav brands like Fidelity, Mavi, Cookie Johnson, and Silver.
More bras will also be arriving for espy’s newest expansion, The Bra Room!
For the guys:
Coats and blazers from our beloved and affordable Danish brand, Lief Horsens, are on their way.
New Bertigo will be here at the end of the month – a perfect statement shirt for your upcoming holiday parties!
We are trying out some new denim for men from Silver Jeans. These are in store already.
We’re also trying out Agave Denim for men – also in store and just in time for Groupon!
GSUS arrived last week with lots of great sweaters in anticipation of chillier temperatures!
A new men’s brand to espy, Georg Roth, has also arrived in store. We’re really excited to introduce this line of fitted shirts in cool patterns unique to anything else in espy!
We have just received leather belts from the Bill Lavin Collection for Leather Island. The perfect accessory to any men’s outfit!
We also have some really great bow ties and ties from a new and very classically cool Spanish brand Do Rego & Novoa.
Stay in the loop with the espy crew by liking us on Facebook, following us on Twitter (@espyexperience and all the stylists!), and visiting our webpage for everything from blogs to hours to event info!
Don’t forget to save the date – November 17 for #nakedespy! And remember to purchase your Groupon this weekend!
Thank you to ALL the participants of #nakedespy, held on Saturday, November 5 – espy experience’s prostate cancer fundraiser was a HUGE success! Everyone made it through the cold and made it out looking AMAZING in their brand new espy clothes after making very generous donations to the Calgary Prostate Cancer Centre. Together we have raised over $9000 – with more donations still to come! We know we can hit our $10 000 goal!
Special thanks to our SPONSORS for #nakedespy 2011 – Fidelity, Mavi, 7 Diamonds, Scott James, GSUS, and Bjorn Borg! There are 100 Calgary men out there with new, fabulous clothes! Single ladies look out!
We know the guys in line are grateful to MELROSE for showing up early, handing out breakfast, and keeping the energy high all morning!
Thanks to the Calgary Prostate Cancer Centre for being here with the Man Van! We already can’t wait until next year!
Thanks to Starbucks for donating coffee for the guys in line! We know it was cold but that coffee helped as much as it could.
It was so awesome to have Brett Wilson and the Calgary Stampeders involved this year! Thanks Brett for coming for the second year in a row! We always love seeing you! Thanks Karl, Daren, TA, Eric, and Marc – you guys were awesome.
Crossfit Ramsay – the guys are sore today! Thanks for the FLASH MOB WORKOUT to get the blood flowing. 100 guys working out in their underwear?! Ya that was fun!
BIGGEST thanks to all the guys in line. You were so much fun, so high energy, and so generous with your donations! We can’t wait to style you up again for #nakedespy 2012!
Check our website all week for more photos, footage, and #nakedespy fun you might be in! It was a great event and a great cause!
#nakedespy is a prostate cancer fundraiser with all donations going to the Calgary Prostate Cancer Center. This is the second year espy is holding the fundraiser and we hope to double what we raised last year by increasing the number of participants and upping the amount of clothes we can give away. Basically, we all know that whether we have been touched by cancer ourselves or have someone in our life affected by it, it’s an issue we will all continue to deal with until we have raised enough funds for research and enough awareness for early detection. #nakedespy is one of a million fundraisers for cancer out there – what makes this event special is that espy is a small, independent business thriving in a not-so-great economy, and super excited to give back in a cheeky way. So here’s deal guys – be one of the first 100 guys to line up in your underwear, make a donation to the CPCC, and get clothes for FREE thanks to our sponsors Fidelity, Mavi, 7 Diamonds, scott james, GSUS, and Bjorn Borg.
2. When is #nakedespy?
Saturday, November 5, 2011
3. What time do I need to show up?
EARLY! You don’t want to miss out on the opportunity for $500 worth of clothes for FREE! DJ Jon Spade will be here spinning all morning, the CrossFit Ramsay guys are showing up for a little line up surprise, and the Calgary Prostate Cancer Center’s Man Van will be outside at 8:30am for PSA testing on any of the men in line over 40. Make sure you are here before 10am!
4. Where is espy?
Don’t forget that we have moved locations into the new Art Block building in Inglewood at 1009 9th Ave SE.
5. Can I bring a sweater or a blanket?
Of course, but the idea is that you are in line in your underwear. But definitely bring something or someone to warm up with!
We are suggesting a $100 donation to the CPCC. Let’s raise some serious cash for prostate cancer!
7. What if I am a student and don’t have $100 to donate?
Get yourself sponsored! Print a sponsorship form by clicking here (#nakedespy donation form). Any donation over $10 will receive a tax receipt from the CPCC.
8. What do I get?
If you are one of the first 50 guys to line up in your underwear and make a donation to the CPCC, you will receive $500 of clothes for FREE and time with espy’s fashion stylists. If you are part of the second 50 in line in your underwear, you get $300 of clothes for FREE!
9. What if I am guy number 101 to 150?
50% off with a donation to the CPCC! WOO!
10. What if I want to purchase more than the $500 or $300 I got for free?
Also 50% off!
11. Will there be food?
Of course! Melrose is sponsoring #nakedespy for the second year in a row!
12. What is the timeline for the morning?
You show up early, we start styling by 10am – depending on your number in line, you can be in bed warming up by 11am!
We CANNOT wait to see you all in your UNDERWEAR! Nov. 5 #nakedespy!