With yet another Denim Groupon expiring on Monday, April 15, 2013, we thought it was about time to share with you some of espy’s NEWEST spring styles and brands in our denim department.
But first…let us remind you about the Denim Groupon Procedures:
Expiry Date:
If you purchased a denim Groupon in October of 2012, then your Groupon is expiring on Monday, April 15, 2013. Please review your expiry date so you know how long you have left to use your denim Groupon.
How does the math work?
- You paid $39 to purchase a denim Groupon to use at espy. The Groupon gets you $100 worth of denim. Which means – when you come to espy to redeem your Groupon, $100 will be taken off your purchase of denim. The $39 you have already paid, and the remaining $61 to bring your total discount to $100.
Any rules??
- the Groupon can only be used on JEANS!
- no other sale or discount can be applied to the jeans you are purchasing if you are using your Groupon.
- there are NO RETURNS, EXCHANGES, or REFUNDS on jeans purchased with a Groupon. All Groupon sales are FINAL.
- the Groupon expiry date is also FINAL.
- denim is not to be put in the dryer…EVER!
- Sizes for women range from 23 to 40.
- Sizes for men range from 28 to 40.
New to our Fidelity Collection:

We’re really excited to introduce a Spring color – baby pink! This color definitely isn’t for everyone – but if you’ve got slim legs and love PINK, then these Fidelity Stevie Pastiques ($219) are for you.

The Fidelity Stevie is one of espy’s most popular styles of denim for the Ladies! It features a mid-rise, skinny leg, and just the right amount of pocket detailing. Stevie’s can be dressed up or dressed down and look great on just about everyone.

We are also excited to have our newest crop jean from Fidelity! Also in the Stevie style, these jeans rest just above the ankle (depending on height). This is a great style for petites – no hemming required!

The Fidelity Stevie Capri in Super Vintage ($219) is a great alternative to a boyfriend jean. You can still cuff the leg for that casual feel, but you get the slim fit to elongate your gams!
New to our Mavi Collection:

Brand spanking new from Mavi, espy is introducing the Ashley. A mid-rise, slim boot cut. A perfect everyday jean! This is the Mavi Ashley Indigo Kensington ($129) and we LOVE it.

It’s not too often the espy stylists get excited over a mid-rise boot cut…but when it looks this good, we can’t help but gush!

One of our favorite low rise styles, this Mavi Lindy is adorable in a sagey, mint green ($119).

We love that this Mavi Lindy is a thicker fabric when the color is on the paler side. No need to worry about your thighs when you’re nicely and neatly held in by a skinny colored jean like this.

An espy stylist fav already – we are so excited about the latest Mavi Alexa. The distressing is exactly what we’re looking for in a summer jean. The mid rise and super skinny leg make the jean super versatile for boots, flats, wedges or heels.

The Mavi Alexa Blue Rustic ($129) fits so great in the bum! We love to style these with spring sweaters and graphic tees.

Another trend all the espy stylists are coveting this season are printed skinnies. These Mavi Serena Indigo Tribal jeans ($119) are great because the print is subtle, which means they’re easier to style and legs look slim.

The Mavi Serena is a low-rise, super skinny style.

Ooooo we are so happy to introduce this NEW Mavi style we are DYING for you to try. If you’ve shopped at espy before, then you know how the stylists feel about super high-rise denim. The new Mavi Alissa Mid Nolita ($119) is just a lovely addition to our Mavi denim collection.

If you’ve got a small waist and a bit of a booty – these Mavi Alissa’s are a great way to solve any waist gaping issues you may have.
New Denim Brands we’ve added:

Everyone needs a great pair of casual denim! And so we can’t wait to tell you about a new denim brand, Taverniti. The Taverniti Fatigue ($199) is a relaxed skinny with a mid-rise.

Flat bums rejoice! The Taverniti has amazing back pocket detailing for a little extra lift. Taverniti are only available for a limited time! So make sure you get here before they are gone…

Dear John is another new denim brand to espy. The fit is relaxed and comfortable. They come up slightly higher in the back than in the front (‘cuz no one needs their undies hanging out). Dear John are also super affordable – starting at $119.

The back pockets have subtle detailing that are great for the less voluptuous bottoms out there. Dear John also has really cute marketing with a little love letter attached to each pair sold <3

The Neuw Denim line has been doing so well at espy! We love the high-rise and vintage feel to these. The Neuw Marilyn ($169) has amazing stretch that makes them oh so comfy.

To avoid the “mum bum” look – Neuw denim has slightly over-sized pockets that have a great slimming effect. The Marilyn style is so nice for all us curvy girls. And who doesn’t love a good throw-back denim style?
Our Favourite Men’s Spring Styles:

Washed out colors like grey and rust are the espy stylists top picks for men’s denim this season.

This is the Mavi Zach Rust ($119). Rust is the perfect color to introduce yourself to colored jeans because it’s not too wild and it goes great with all shades of blue.

You will love the Mavi Jake Ash ($119) if you’re into super skinny jeans. The color is great for Spring and can be easily dressed up or down. These are screaming Casual Friday!

This is the newest men’s style from Fidelity. The Fidelity Torino Lennon Dark ($219) is on the skinny side and comes in the Lennon Dark wash, which has just the right amount of grit to it.

The Fidelity Slim Jim Voodoo Ghost ($229) is our absolute FAVORITE new wash for Spring from Fidelity. You will love the light weight feel!

Every guy needs a pair of spring chinos! These are the brand new 34 Heritage chinos for $159.

What we really like about these chinos is the slim fit and simple pockets for a clean look.

This is a new men’s jean from GSUS. The GSUS Newton ($189) is a great wash with a relaxed, but slim fit.

The lower pocket placement is a good alternative if you’re looking for a trendier fit.

Check out another great pair of grey skinnies! These are the GSUS Divinchy – brand new for $187.

And our last bum shot of the post! Thanks for reading!
Happy Groupon Days! Don’t forget to redeem your Groupon for denim at espy. Once again, it expires on April 15
xoxox
the espy stylists