Alexandra, espy’s budding little clothing designer, came to espy determined to find more than just a retail job. After graduating with honors from the Art Institute of Vancouver in 2010 from the Fashion Design and Merchandising program, Alexandra moved back to Calgary, where she was born and raised. She was looking for a place to begin her career where she could find the balance between family and fashion. Espy is the place that gives her the opportunity to use her skills as a designer and a stylist in a positive environment that is fashion forward, but still at home where she can be with her family.
When Alexandra was in middle school, she started making her own clothes. She would rip up t-shirts and paint them with her own abstract designs. She found her graphic, self-made, one-of-a-kind tees made her stand out, feel different, and give her the chance to express her artistic side at a young age. “My hair was at least six different colors throughout middle school too!”
It wasn’t until later in high school that Alexandra became more trend conscious in her personal style. Along with her style evolution, her design talent continued to grow. She proved her talent by winning first place in the Passion for Fashion design competition for her Titanic inspired gown. She says she never could have won without the help of her mom who encouraged her to finish her difficult design.
Alexandra moved to Vancouver in September of 2008 after graduating high school and started her intense two year fashion design program at the Art Institute. Alexandra graduated with a thirty piece catalogue and three piece collection for the graduate fashion show as part of Vancouver Fashion Week. Her inspiration for her collection was her own version of elegance and romance. She utilized creamy laces, taupe and brown silks, ruffles and sweetheart necklines. Her favourite aspect of her studies was the designing because, although it kept her up until two in the morning most nights, it allowed her to express her creativity and end up with a finished product she could be proud of.
Alexandra is espy’s sweetheart. When you are working with Alexandra at espy, it’s like shopping with your favourite sister or your sweetest daughter. She is trendy, girly, and timeless. She loves her ruffles, lace, buttons, seams – anything with intricate details. She keeps her look classic and always looks striking with her long dark hair and endless variety of clothing in creams and ivories. Alexandra looks and feels her best when she’s wearing something with lace detailing. It must be the young bride in her!
Alexandra is so excited to express her knowledge about fashion and fit to espy clients. She knows that putting on an outfit you feel cute in is a great way to start your day out with a little optimism! Alexandra wants her clients to leave espy feeling just as good as she does herself when she wears figure flattering, beautifully designed, and well-crafted clothing.
With Alexandra’s background in fashion design, knowledge of the true construction of clothing, and the qualities of different fabrics, she really understands how clothes should fit. She can answer questions about why a dart is placed where it is or why in some cases tailoring a dress or a pair of jeans can make the fit that much better. Alexandra’s education gave her the tools to understand body fit and espy gives her the opportunity to convey that understanding to clients. If it doesn’t fit, Alexandra’s rule is “you are not allowed to buy it!” She knows you won’t wear it and if you are shopping at espy, there is something better on the rack, or in the collection of shirts Alex has already picked out for you try.
Follow Alexandra on Twitter: @AlexandraAdele_
Alexandra is also available for Closet Interventions and Personal Shopping. If you would like to book an appointment with her, please email her at firstname.lastname@example.org.
Address: 1009 9th Ave SE
Calgary, AB T2G 0S6
Hours of Operation:
Mon, Tues, Wed: 10:30 - 7
Thurs & Fri: 10:30 - 9
Sat: 10:30 - 6
Sun: 11 - 5